Billions of dollars in business opportunities are riding on whether New Jersey residents legalize a recreational cannabis market in November.

A recreational marijuana industry in New Jersey itself – with a population of nearly 9 million people – would reach $850 million-$950 million in sales a year by 2024, according to a Marijuana Business Daily projection. that’s not all: Approval is expected to cause a domino effect along the Eastern Seaboard and inland, creating an adult-use marijuana region that is among the biggest in the world.

The population of four states (see graphic above) that have been discussing adult-use legalization – New York, Pennsylvania, Connecticut and Rhode Island – totals 37 million, more than quadruple the number of people who reside in New Jersey.

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